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Want a free car?

by Lee Seats
for About.com

Would you like to have a free car to drive or to get paid up to $450 a month to drive your car? Outdoor advertising has now taken to the road and there are several companies who recruit individuals to bring their clients' messages to the people. They either provide a free ad wrapped car or pay drivers to allow their cars to be decked out in bright and colorful advertising messages.

I first reported on the site BuzzCar.com that had big plans to provide auto wrapping, but unfortunately, those plans never materialized. There are now, however, a number of firms who report that they are getting ad wrapped cars out on the highway. You will want to keep in mind that when you provide your contact and marketing information to these or any companies, you need to be careful in order to avoid unwanted targeted marketing.

As I looked over the auto wrapping sites a number of questions came to mind. I contacted representatives from several auto wrapping firms who were kind enough to share some of their insights with me. You will find those insights on the following pages.

My first question was -- What do you see as the driving factors in the growth in advertising on cars?

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