JD Prut, VP of Marketing, DMV Media, Inc
I wouldn’t worry about it. The popularity of outdoor advertising has been on a steady rise for the past 30 years. Everyday, more and more companies are looking to take advantage of advertising in the out-of-home media sector. FlashyAutos present an additional but cost-effective opportunity for advertisers. The colorful flashy wraps of the vehicles serve as a magnet for gawking eyes. Pedestrians and drivers look at passing vehicles all the time. The 360-degree visibility of these flashy wraps will always place them in the center of attention. You just can’t help but look. Alvin Clay, AdSmart Outdoor Advertising
When you see a wrapped car on the road, you can't help but notice. The cars stand out and the message is seen loud a clear. The more cars that get out on the road the more people will realize what they are seeing. But I don't see the medium losing any effectiveness as time goes on, only increasing as awareness is increased. This medium will regulate itself in the long term. We won't see every car on the road driving with a wrap on it. That would definitely hurt the effectiveness, because then no one will look at the ads, you don't see any television stations that play 24 hours of commercials, no one would watch the television.
Chris Dyson, Founder, Ads On Wheels
Diminishing: Not at all. We anticipate that the saturation level of this advertising medium could never be hit, even if there were a hundred companies out there doing what we do. There are so many cars and so many companies that this advertising medium can utilize. We feel we are distinguished in this medium because we correctly defined the niche. It is not, auto wrapping, mobile billboards, bus wrapping, or trailer side advertising individually. It is a culmination of ALL mobile advertising mediums. We feel that having defined this correctly will enable us to dominate the market while offering a multitude of services to our clients as well as to visitors to our site.
Keith Powers, Co-Founder, FreeCar.com
Not really. Some of the initial press will calm down after a couple of years but the effectiveness of the medium as a whole will continue. Actually the more vehicles there are the more of a community will develope between the participants and competition with advertisers to create compelling creative.